Thursday 14th March

London Marriott Hotel Marble Arch - 12 Noon - 2.00- London

Seminar

Time - 10.00 am Registration and Refreshments for a 10.30 am Start

Presenter - Agnieszka Szrubkowska - Managing Director - Web Behaviour Specialists

Topic - How to Design an Effective Digital Marketing Strategy

In this day and age, it?s crucial for any business to be present in the digital space. In this month's seminar Agnieszka will take you through what you should consider when creating a digital strategy for your business.

With the modern consumer being, just like us, active on a variety of channels using a variety of devices at any time of day or week, businesses have to ensure they reach their target audience on the right platform, at the right time and provide the right information to the right person. This means that we need a flexible marketing strategy that uses data to give us best possible ROI.

Digital marketing is the best platform to reach your target audience, for both B2B and B2C businesses. Even though B2B and B2C industries have their differences, e.g. in terms of target audience, how people consume the content, buying cycle, objectives, measuring success, etc. there are many similarities and the main one is that their audiences are online. They are doing research before making decisions, comparing products, reading reviews, watching ?how to? videos, etc. That?s why it?s so important to be there, when your potential customers are looking for information, products or services.

This seminar will help you understand what steps to take to design an effective digital marketing strategy, how to identify your target audience and how to best reach them, how to plan a marketing budget as well as measure the success of your marketing efforts.

Agnieszka has vast experience working with international brands, including Procter & Gamble, Medtronic and Bureau Veritas, amongst others. Since starting Web Behaviour Specialists, she has managed digital marketing campaigns in over 30 countries across all continents. She is passionate about creating international digital marketing strategies and helping brands to successfully enter into new markets.

Cost

Members - £56.00 - Book Here

Non Members - £59.95 - Book Here